The History of F&N MAGNOLIA

1937

• Birth of Magnolia brand.

1940s

• Setting up of Singapore dairy Farm in Bukit Timah
(Chestnut Drive).
• 180 acres of farmland with an eventual herd of 800 specially imported temperate cows.

1940s

• Tiger Lolly and Fruito were the most popular ice cream in town.

Late 50s

• Start of iconic Magnolia pyramid shaped
  Tetra Pak which contain pasteurised and
  homogenised milk.

• 2 flavours : plain & creamery.

• Promotion slogan: “The Peak in quality in
  every household”.

1960s

• Bottled milk introduced into Magnolia’s Portfolio.

• Magnolia had carbonated drink (Magnolia 5) and   cordial.

• Birth of Magnolia Pure Creamery Butter.

• Magnolia Condensed Milk was included into   Magnolia’s portfolio of products.

• First products in Singapore to be awarded quality    certificates by the-now SPRING Singapore.

Late 1960s

• 1st Magnolia Snack Bar at the old Capitol building.

• Subsequently there were a total of 5 Magnolia Snack bars in Singapore & Malaysia.

Early 1970s

• Magnolia expanded range to include soya milk.

• Became very popular when Government of Singapore
  launched health campaigns which educated the public
  on nutrition and health.

1970s

• Launch of many Singaporeans childhood favourites, Magnolia Brrr Blobs, those creamy ice cream with the happy faces.

• Kids loved licking its cheery face and biting off its little legs. Magnolia Brrr Blobs were a treat to look forward to.

1977s

• Magnolia won top awards for Tetra Pak cartons and Glacier range of Ice Cream at the Singapore Manufacturer’s Association’s Singapore Packaging Award Competition.

Late 1980s

• Magnolia Skoop Dessert was launched.

Early 1980s

• Magnolia expanded into Asian drinks & desserts.

Early 1990s

• Conversion of pyramid shaped packs to
rectangular Tetra Paks.

Mid 1990s

• Introduction of Super M probiotic low fat milk.
• Introduction of Magnovite reduced fat milk

Mid 1990s

• Introduction of Double Sealed Screw cap technology on Magnolia packs for extra freshness.

2002

• Magnolia’s current packs came into the market.

2004

• Magnolia UHT Milk packs underwent a design change and converted to flip-top opening.

2005

• Introduction of Magnolia Smoo Milk for children.

• The 1st UHT milk in Singapore with Taurine added. Slogan: "Smart Kids Luv Smoo!".

Late 2006s

• Launched Magnolia Mag-a-Cone Supremo in 2 Flavours.

• Launched Cravio Crunchie Bliss Petite Bites in an interesting Chinese Takeout’ paper packaging.

• Launched Magnolia Gelazia Tubs, replicating Italian styled
ice cream in a classy paper tub.

2006

• As an innovator of new products, Magnolia Lo-Fat Hi-Cal Oat milk was launched by adding the goodness of oat to the goodness of milk with great success.

• A tasty and healthier milk for all to enjoy.