What do tennis stars Serena and Venus Williams, supermodel Gisele Bundchen, Hollywood A-lister Jessica Alba, award-winning broadcaster Larry King, and the monster hit cartoon character Pikachu have in common? It seems unlikely but all have endorsed the immensely popular Got Milk? advertising campaign in the US, credited with boosting sales of milk countrywide after a 20-year slump in sales figures. While the campaign was not aired here in Singapore, its fame spread globally nevertheless, helping to raise the profile and popularity of the beverage

If we are to gauge by advertisements alone, then the only people who need to drink milk on a regular basis are the following: babies and toddlers, pregnant women, elderly women and adults who are often on the go. But the truth is, the benefits of milk apply to not just those who are often targeted in advertising but everyone else on the spectrum of life.

Everyone knows that happy, gurgling babies need to drink milk in order to grow bigger and stronger. But do you know that a baby’s need for milk actually begins when he is in his mother’s womb? Most adults typically require 800mg of calcium daily to stave off the threat of osteoporosis during old age and to prevent the natural loss of bone density mass. During pregnancy, however, a woman would require more nutrients because part of the nutrients now goes into ensuring that the baby grows healthily.

Mention F&N MAGNOLIA and everyone thinks of milk. But do you know that with some creativity and just a little bit of extra effort, you can make more healthy food choices with the two? Read on for more ideas! Breakfast on the go – If you are always rushing out of the home every morning without taking your breakfast, and end up feeling faint and light-headed by the time you flop into your work chair, milk is the perfect solution for you.